Incidences are on the increase, particularly in the Western world, with a two- to three-fold increase in reported cases than there were 30 years ago. There is no conclusive cause known for Atopic Dermatitis but there is evidence of links with both asthma and hay fever.
The disease mainly affects children – 10-20% of children globally are affected – while 2-5% of adults have the condition.
In adults the rash tends to affect the neck and décolleté, the inside of elbows, back of knees, hands and feet, as well as the face and scalp. Symptoms and affected areas are slightly different when it comes to children and babies.
People with Atopic Dermatitis often experience additional problems – such as lack of sleep, stress, discrimination and a lack of self-confidence. As well as maintaining a good skin care routine, there are certain lifestyle changes that can alleviate the symptoms – such as wearing cotton clothing, keeping temperatures low to avoid sweating and avoiding trigger foods.