Personal data is information that identifies you, such as your name, e-mail or postal addresses. Subject to the policy below relating to Cookies, and how you may control the information obtained from them, Beiersdorf does not collect personal data from you except when you specifically provide such data (e.g. when subscribing to e-mail newsletters, taking part in a survey or contest/sweepstakes, ordering samples or brochures, through online interaction with our websites or requesting information) and consent to its use. We use your personal data only to the extent – with respect to content and time – needed in each specific case, e.g. to respond to your questions or concerns, to fulfil your requests or to inform you about the results of a contest.
Any other transfer of your personal data, for example the transfer of logon data from our websites to a third party’s social community website or web service like Facebook or Twitter, requires your explicit prior consent. Beiersdorf guarantees that it will not sell or lease your personal data to a third party. We may, however, have to disclose information about you if we are required to do so by law or in response to enforceable governmental requests.
a. Creating a user profile on the Eucerin website
If you have agreed to a user profile being created using the sample declaration shown in the above box, we will use your data in the following ways:
When you register we will set up a user profile for you, in which all your activities on our website will be compiled (participation in prize draws, subscribing to the Eucerin newsletter, ratings submitted etc.). Your personalised user profile provides us with the opportunity to be able to offer you highly individualised content concerning our products and services. The components and content of your user profile are visible for you at all times. As a registered user you can also submit ratings on our products. If you submit a rating, we may display your first name and the rating you submitted on our website.
If we wish to use the data stored in your account for promotional purposes, and you have given us consent to contact you, we will always obtain your additional express consent.
Should you no longer want a Eucerin account, you can delete it at any time. To do this, please log in to your account and complete the deregistration process, or send us your revocation of consent (opt out notification) by e-mail.
b. Eucerin® Newsletter
If you have subscribed to the Eucerin newsletter and have agreed to the declaration shown in the above box, we will use your data in the following ways:
The Eucerin newsletter contains news, offers and other information from Eucerin or other brands of Beiersdorf (e.g. Eucerin, Elastoplast). In the Eucerin newsletter you will receive individualized advertising about our products or services, or proposals for participating in campaigns such as prize draws or product tests.
By registering for the Eucerin newsletter you declare that you are in agreement that, in order to put together a personalised compilation of news, offers and other information for the Eucerin newsletter and deliver this to you, we evaluate your purchasing and clicking patterns on our websites so that we can compile a newsletter for you that is customised in line with your requirements and interests. Your details are also saved and used for market research and promotional purposes. For this purpose we will only contact you by e-mail. Finally, we will also use your data to analyse and improve the effectiveness of our websites.
Should you no longer wish to receive the Eucerin newsletter, you can opt out unsubscribe from it at any time. To do that, please click on the link included in every newsletter. You will then be taken through the unsubscribe process, or you can send us your opt out notification by email.
c. Social log-in
When registering for or logging into to the Eucerin customer account, you also have the option of authenticating yourself and thereafter registering or logging in with your existing profile at one of the following social networks: Facebook, Twitter or Google+.
For this purpose, you will find the corresponding symbols of the respective providers of the social networks supported by our website on the registration page or login page. Before a connection to the provider is established, you need to explicitly declare that you are in agreement with the process and data transmission described below:
When you click on the respective symbol, a new window (app) opens where you need to log in with your login data for the social network. After you have successfully logged in, the social network informs you which data (name and e-mail address) is transmitted to us for authentication within the scope of the registration or login process. Should you have agreed to this data transmission, the fields required by us for registration are filled in with the data transmitted. The data required by us to register or log in are (i) your name and (ii) your e-mail address.
Only if you have explicitly agreed to the use of the data transmitted and required will your data be stored by us and used for the purposes cited under No. 2. No link between the Eucerin customer account set up with us and your account at the corresponding social network takes place via the authentication process.