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1. Institution responsible

The institution responsible for collecting, processing and using personal data in accordance with this Privacy Policy and applicable Canadian law is:
Beiersdorf Canada Inc.  
2344 Alfred-Nobel Blvd, Suite 100A 
St-Laurent (Quebec) H4S 0A4

T: 514-956-4330 ext. 4335 or 1-888-307-4412
F: 514-956-4346
The purpose of this Privacy Policy is to provide you with information concerning the collection, processing and use (hereinafter referred to as “use”) of personal data. 

2. Collection and use of personal data

Personal data is information that identifies you, such as your name, e-mail or postal addresses. Subject to the policy below relating to Cookies, and how you may control the information obtained from them, Beiersdorf does not collect personal data from you except when you specifically provide such data (e.g. when subscribing to e-mail newsletters, taking part in a survey or contest/sweepstakes, ordering samples or brochures, through online interaction with our websites or requesting information) and consent to its use. We use your personal data only to the extent – with respect to content and time –  needed in each specific case, e.g. to respond to your questions or concerns, to fulfil your requests or to inform you about the results of a contest.

In order to do this, it may be necessary for Beiersdorf to transfer personal data to other companies within the worldwide Beiersdorf group or to external service providers for further data processing. Service providers may, for example, be used in the context of shipping goods, distributing advertising material or in the administration of contests. Beiersdorf requires that these parties agree to process personal data based on our instructions and in compliance with this Privacy Policy.

Any other transfer of your personal data, for example the transfer of logon data from our websites to a third party’s social community website or web service like Facebook or Twitter, requires your explicit prior consent. Beiersdorf guarantees that it will not sell or lease your personal data to a third party. We may, however, have to disclose information about you if we are required to do so by law or in response to enforceable governmental requests.

3. Period of time for which your data is stored

The data provided to us will only be stored for as long as is necessary to fulfil the respective purpose for which you have transmitted your data to us, or for complying with statutory provisions. If you have given us your express consent to use your personal data for promotional purposes, we will use your data for such purposes until such time as you revoke your consent. You may revoke the consent granted by you at any time. To do this, please send us your revocation of consent by e-mail

4. Limited passing on of data

When processing your request, it may be necessary for Beiersdorf to pass on your personal data to other affiliated companies within the Beiersdorf Group or an external service provider, in Canada or in another country that exclusively acts on our behalf. Such service providers may, for example, be used to send you product samples, distribute promotional materials or administer contests. Beiersdorf requires all affiliated companies within the Beiersdorf Group and its external service providers to treat your personal data in compliance with this Privacy Policy.

With the exception of the circumstances set out in the preceding paragraph, Beiersdorf will not pass on personal data to third parties without your consent nor will we sell or lease data. We do, however, reserve the right to disclose information about you if we are legally obliged to do so or if we are requested to hand it over by legitimately acting authorities or criminal prosecution institutions.

5. Information saved automatically when you visit our websites/use of cookies

Cookies are used on our websites. Cookies are small units of data stored on the hard drive of your computer by your browser.

To facilitate the use of our website, we are using "cookies". Cookies are small units of data stored on the hard drive of your computer by your browser that are necessary for using our website. We use cookies to better understand how our website is used and to allow improved navigation. Cookies help us determine, for example, whether a page on our website has already been viewed. Cookies may also tell us whether you have visited our website before or whether you are a new visitor. The cookies we use do not store any personal data or otherwise collect personally-identifiable information. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored. 

b. Cookies for use-based online advertising
We reserve the right to also use information that we have obtained through an analysis of the usage behaviour of visitors to our websites compiled from cookies to show you specific advertising for certain of our products on our own websites. We believe that you as the user will benefit from this because we show you advertising or content which, based on your user behaviour, we believe may match your interests, and you are therefore shown less randomly scattered advertising or certain content that might be of less interest to you. 

c. Here is how you can prevent cookies from being stored on your hard drive and/or delete them
You can set your web browser in such a way that cookies are prevented from being saved to your hard drive and/or you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled. You can find out how all this works in detail from your browser’s operating manual. If you do not allow cookies to be stored, this may lead to functional restrictions of our website.

d. Cookies used by us
 (1) Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses a specific form of “cookie,”i.e. text file, which is stored on your computer and enables an analysis of your use of the website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website use and Internet use to the website operator. The IP address transmitted to Google Analytics by your browser is not consolidated with other data by Google. You can prevent the storage of cookies by making the proper setting using your browser software, see Section 5 c), above. In addition, you can prevent Google from recording the data related to your use of the website generated by the cookie (including your IP address) and from processing this data by downloading and installing the browser plug-in available at the link You can find further information about terms of use and data protection at or

 (2) Google AdWords

This website uses Google AdWords, an analysis service of Google, and conversion tracking, which is part of Google AdWords. This is how it works: When you click on an advertisement displayed by Google, Google AdWords stores a cookie for conversion tracking (a “conversion cookie”) on the hard drive of your computer. Such cookies lose their validity after 30 days and do not make it possible for you to be personally identified. Should you visit certain pages on our website, we and Google can recognize that you have clicked on the advertisement and were re-directed to this page.

The information obtained by way of the conversion cookies serves the purpose of generating statistics for AdWords customers who utilize conversion tracking. Through these statistics we find out the total number of users who have clicked on the advertisement displayed by Google and accessed a page with a conversion tracking tag.

We also use Google Analytics to analyze data from AdWords and any cookies from “DoubleClick”for statistical purposes. If you do not want this to be done, you can deactivate it with the Ad Preferences Manager (

With Google's remarketing function we reach users who have already visited our website. We can for example present advertising to our target groups who have already shown an interest in our products or services. In addition, based on user behaviour on websites in the Google advertising network (“display network”) in the previous 30 days and with the aid of the context-related search engine, AdWords establishes which common interests and features the users of our website share. Based on this information, AdWords then finds new potential customers for marketing purposes, whose interests and characteristics are similar to those of the users of our website. The target group-specific remarketing is carried out through the combined use of cookies, such as Google Analytics cookies and Google DoubleClick cookies. 

For further information on the terms and conditions of use and data privacy with regard to Google AdWords, please visit:

 (3) Google DoubleClick

We use the Google DoubleClick function on our websites in order to evaluate the use of the website and make it possible for us, Google and other advertisers who co-operate with DoubleClick to be able to present to you with user-relevant advertising. For this purpose, a cookie is installed on the hard drive of your computer. With the aid of such cookies, your browser is allocated an anonymous identification number, and information on the advertising shown in your browser and its being accessed is collected. The information generated by the cookie on your use of websites is usually transferred to a Google server in the USA and saved there. Based on the information collected, interest-related categories are allocated to your browser. These categories are used to display interest-related advertisements.

Besides changing your browser settings, you can also permanently deactivate the DoubleClick cookie with the aid of a browser plug-in. With the plug-in, your deactivation settings for this browser are retained, even if you delete all cookies. You can obtain the browser plug-in for permanent deactivation here.

By using our website, you agree to the DoubleClick cookie being inserted and thus usage data from you being collected, saved and used in the manner described above for the purpose specified. You moreover agree that your data will be stored in cookies beyond the end of the browser session and can for example be accessed again when you next visit websites. You can revoke this consent at any time with effect for the future by deleting the DoubleClick cookie and permanently deactivating it. 

6. Contact, request for information, revocation, blocking, deletion

You can at any time and free of charge, object to the use of your personal data, arrange for partial or complete deletion or blocking, or request information on or correction of the data stored by us about your person. It is not necessary to adhere to a particular form. You can, for example, write to us by e-mail at or use our contact form on the website.

7. Data security

We have adopted technical and organizational measures to protect your data from being lost, changed or accessed by a third party. The security procedures we use are regularly enhanced to reflect technological progress.

8. Updating and amendment

We may amend or update parts of the data privacy statement without informing you of this in advance. Please always check the data privacy statement before you use our website in order to be informed of the latest status in the event of any amendments or updates. Privacy Policy last updated: June 2018.